Northern Contrast

Northern Contrast is the trading name of Simon Wiffen, a freelance web developer based in East Ardsley, near Leeds, Yorkshire. He has around 30 years of commercial experience, working with both direct clients and digital agencies, on projects that have included organisations such as British Airways, Travelodge, Cancer Research UK, the Post Office, Channel 4, BBC Sport and Transport for Greater Manchester, alongside smaller businesses such as Planet-U Energy and The Sculpts. Work is carried out either independently, taking a project from concept through to delivery, or by joining an existing development team on an ongoing basis. The declared services cover web design and development, product and mobile app design, IT strategy consulting and search engine optimisation, alongside information architecture and UX design, from structure and wireframing through to interactive prototypes. Additional services include digital marketing, spanning HTML email marketing and paid advertising, and commercial photography intended to align imagery with the finished site. Case studies referenced include an e-commerce and UX design project for homeware brand The Sculpts, and a WordPress development project for renewable energy company Planet-U Energy. Client testimonials describe an approach that involves questioning and challenging briefs rather than simply executing a specification, with attention paid to functionality, usability and visual detail from early in a project.