Novicell

A digital consultancy based in London, Novicell works with organisations across sectors including law firms, retail and brands, manufacturing, pharma, energy and broadband, wholesale, travel and leisure, member organisations, public bodies and transportation. The company positions itself as a full-service partner, combining developers, strategists, creatives and digital marketing specialists within a team of over 200 people, and forms part of a wider group with a presence in Spain and Denmark as well as the UK. The service range spans software development, e-commerce, digital strategy, creative and digital marketing disciplines. On the technical side, work covers composable and MACH architecture, headless builds, CMS and app development, solution and data architecture, and web accessibility. E-commerce services include product information management, DAM, search and recommendations, with platform work built around Commercetools and Shopify. Digital strategy offerings include customer journey mapping, digital channel strategy, digital business analysis and roadmap planning. Marketing services cover SEO (including technical SEO and international SEO), content marketing, digital PR, paid search and paid social, display and programmatic advertising, tracking and analytics via tools such as Google Analytics and Tag Manager, conversion rate optimisation, and marketing automation. Data-related work includes AI advisory and implementation, data governance, and business intelligence through its Novicell Insights and Commerce BI offerings. Creative services extend to branding, copywriting, UX and digital design.