Novicell Spain

Novicell Spain, based in Barcelona, focuses on B2B digital marketing and technology for manufacturers and distributors that sell across multiple countries. Founded in 1998, the agency works with industrial and B2B companies facing long sales cycles, aiming to build digital strategies, websites and eCommerce platforms that generate qualified leads. Client work referenced includes projects for companies such as DEACERO, Brother and Sector Alarm, covering UX/UI and SEO improvements, B2B lead-generation campaigns, and web ecosystem development on Umbraco with an agile methodology and design system. Services span SEO (international, technical, local and industrial), SEM-PPC campaigns for B2B lead capture, inbound marketing and HubSpot-based marketing and CRM setups, UX/UI design for B2B corporate websites, and conversion rate optimization for lead generation. On the technology side, Novicell Spain develops B2B websites using platforms such as Umbraco, Sitecore, Storyblok and WordPress, builds digital product catalogs (PIM) with tools like Bluestone PIM, Sales Layer, DynamicWeb and Struct, and implements industrial eCommerce using Shopify, Commercetools or BigCommerce. It also offers DAM consulting with Bynder, Cloudinary and Kontainer, composable technology architectures, and CPQ solutions for quoting. Strategic services include digital roadmapping, customer journey mapping, B2B lead-capture planning and eCommerce strategy development, all oriented toward supporting industrial marketing and sales processes.