Oban International

Based in Brighton, Oban International works with brands seeking to expand into new markets rather than focusing on a single domestic audience. Founded in 2002, the agency has built its practice around international growth, helping companies navigate the differences in how audiences search and discover brands across countries — spanning Google, social platforms, retail ecosystems and AI-driven tools. Its team is small, and it positions its work around combining strategic planning with local market insight so that clients can be found in the specific channels relevant to each target region. The agency's service list covers paid media, SEO, content, UX, CRO, social media and PR, applied specifically to cross-border marketing challenges. Paid media work focuses on placing ads in front of relevant audiences on the platforms most used in a given market. SEO is approached market by market, optimising websites for the particular search engines that matter in each target country rather than a one-size-fits-all setup. Content is developed to speak to the norms and expectations of individual markets, aiming to drive action rather than just visibility. CRO work is framed around improving the journey from initial interest through to conversion. The agency also produces resources such as country profiles and a global marketing calendar, reflecting its ongoing focus on the practicalities of operating across different regions.