OBL Marketing

Based in Centennial, Colorado, OBL Marketing works exclusively within a single medical niche: interventional radiology, interventional cardiology, endovascular and vascular specialty practices, particularly office-based labs (OBLs). Clients include physicians performing procedures such as PAE, GAE, PAD treatment and UFE. The agency positions itself around the specific regulatory and patient-education demands of outpatient-based medical practices, rather than serving general healthcare or other industries, and describes involvement in IR and OBL industry events as part of its focus on this sector. Services cover website design and development, search engine optimization, review marketing, social media marketing, and paid digital advertising (PPC) via platforms such as Google Ads. Websites are built with what the agency calls a patient-first structure, aimed at making procedure and practice information easy to find. SEO work is framed around improving search rankings to increase qualified patient traffic to a practice's site. Review marketing focuses on building and managing online reputation given the role patient trust plays in choosing a provider. Social media efforts center on patient education about procedures and sharing case outcomes. The agency also references compliance-driven marketing suited to healthcare regulatory requirements, and offers a downloadable guidebook and case studies related to OBL marketing, along with a free initial strategy consultation.