Officina SEO-Fabrizio Risi

Operating from Rome, Fabrizio Risi runs Officina SEO as an individual consultancy aimed at small businesses and self-employed professionals who have limited time to manage their own online presence. The declared clientele includes artisans, shop owners, medical and dental practices, aesthetic centres and hairdressers, small companies, hotels and B&B/holiday rental owners, and restaurants, pubs and bars. The stated approach is to act as a personal digital assistant: an initial meeting and analysis of the client's existing online presence, followed by a proposal limited to what is actually needed, with the consultant handling execution once the client supplies basic materials such as photos or content. Services described on the site cover SEO consulting and audits, Google Business Profile and local SEO optimisation, link building and backlink work, and sector-specific SEO for medical, dental and cosmetic-surgery practices, including online reputation management for these niches. Website design and hosting are also offered, alongside GDPR and cookie compliance setup, content curation, and social media management, with per-post pricing mentioned for graphic posts and carousels (photos supplied by the client via WhatsApp, adapted into finished content). A free digital check-up and a free SEO analysis are offered as entry points, and the site references SEO and PPC services together for specific niches such as plastic surgery practices. The working style is presented as non-technical and contract-light, aimed at clients without in-house digital expertise.