Oil Can Marketing

Based in St. Louis Park, Minnesota, this small digital marketing company serves small to mid-sized businesses across the Twin Cities area, focusing on helping them increase their online visibility. Founded in 2013 by Ryan McGinty, the team is compact, with account management support handling client-facing work. The company positions itself around building a holistic online presence for clients, presenting them as experts in their field and turning their website into a central hub that connects all of a business's online profiles for the sake of brand consistency. Services include website design with responsive layouts intended to function across devices, along with local SEO, directory listings and citation management. Paid advertising work covers Google Ads and PPC campaign creation and management, while social media services involve daily monitoring, profile management, and regular posting. Content marketing and blogging are used to produce original material aimed at supporting search engine rankings, and email marketing is offered to maintain contact with existing customers while reaching new ones. The company also provides ROI and conversion tracking through monthly analytics reporting, and lists video content among its offerings. Client engagements are described as collaborative, with strategies developed around each business's specific needs and an emphasis on transparency about the methods used.