olbap Design

Based in Bogotá, Colombia, olbap Design is a small creative studio led by Pablo Prada Granada, working with clients across various industries and geographies. The studio's project list spans branding, web design and illustration work for hotels, restaurants, retail and lifestyle brands, among others, indicating a client base that includes hospitality, food and beverage, and small business ventures rather than a single vertical. The studio's stated capabilities cover illustration (character design and custom illustrations), brand design (brand architecture, branding guidelines, brand value definition, logo design and brand applications), web design (UX/UI design, front- and back-end development, SEO and email marketing) and graphic design (brochures, flyers, signage, letterheads, business cards, book and album covers, instruction manuals, annual reports and infographics). It also offers design consulting covering creative process and idea development. Past work referenced on the site includes branding and collateral projects, web design and development builds, and rebranding efforts for hotels and retail stores. The studio has also collaborated with outside partners, including a branding-focused studio and an illustration-driven design practice, for joint creative work and product collaborations such as animal-themed illustrations sold through a partner store.