On-Target SEO

Based in Kentwood, near Grand Rapids, Michigan, with a second office in Ocala, Florida, On-Target SEO works with small to mid-sized local businesses looking to improve their visibility online. The agency is run by Bill Marvin, who operates as a consultant handling a limited number of clients at a time, with Cindy Johnson managing the Ocala, Florida branch. The team size is small, which the agency positions as a way to give clients individualized attention rather than a high-volume account model. Services cover search engine optimization, local listings optimization, pay-per-click advertising (including AdWords and Facebook marketing), website design and development, and a reputation/reviews management system. The stated approach centers on identifying the keywords a client's target audience is actually searching for, then building an internet marketing plan around those terms to draw the right visitors to the site and present them with reasons to become customers. Local search is a particular focus, based on the premise that a large share of searches are location-based, and that many small business sites are not well optimized to capture that traffic. Additional offerings referenced include website security support and password management guidance through LastPass, alongside general conversion-focused site design intended to turn visitors into leads.