One Percent SEO

Based in Gilbert, Arizona, One Percent Digital is a small team (1-10 people) founded in 2015 that has worked with more than 100 brands across a range of industries. The agency positions itself around three connected disciplines: Generative Engine Optimization (GEO), traditional SEO, and Pay Per Lead (PPL), aiming to help businesses appear both in Google search results and in AI-generated answers from tools like ChatGPT, Claude, and Perplexity. It works with businesses seeking organic visibility as well as those looking for exclusive, pre-qualified leads rather than only ranking improvements. The two co-founders, Luke Jordon and Mackey Martin, describe their background as entrepreneurs who built and exited multiple e-commerce brands before applying that experience to client work. Services described include SEO strategy and execution aimed at ranking on Google's first page, GEO work intended to get brands cited or recommended by AI search tools, and a Pay Per Lead offering that generates leads for clients on demand. The agency states it has navigated multiple Google algorithm updates over its history and emphasizes a hands-on approach to onboarding and account management, in which client businesses are assessed individually to shape strategy. Paid advertising is mentioned as part of the founders' prior e-commerce experience, alongside SEO and GEO, though it is not listed as a standalone current service. The stated focus throughout is on organic visibility, AI search presence, and lead generation for client businesses.