Onset Marketing

Based in Wixom, Michigan, with additional offices in Grand Rapids and Marshall, Onset Marketing works with business-to-business companies seeking to build stronger sales pipelines through structured marketing and lead generation programs. The team is small, combining strategists, product managers, writers, graphic artists, web developers and business callers, and it serves clients across sectors that require sustained outbound sales development, including sectors such as commercial roofing and school enrollment, which the agency lists as specific lead-generation focus areas. The agency's work centers on strategic marketing planning, marketing message and differentiation development, and building marketing infrastructure to support ongoing sales activity. Lead generation is delivered through business telemarketing, email newsletter marketing, and business social media marketing, alongside website development and SEO. Onset Marketing also addresses business customer satisfaction marketing and offers supporting resources such as a marketing planning audit, guidance on high-impact sales presentations, and a marketing campaign ROI calculator, reflecting an approach that pairs telemarketing-based outreach with broader digital channels. Prospective clients can request a marketing audit or campaign consultation directly through the company, which positions its combined telemarketing and digital toolkit as a way to move prospects from initial contact through to qualified sales leads for B2B organizations operating in Michigan and beyond.