Ooptimo

Based in Barcelona, at Av. Riera de Cassoles, Ooptimo works as a digital consultancy and marketing partner for businesses looking to integrate AI into their growth strategy. The team, a small group of under ten professionals including certified specialists across major digital platforms, has worked with clients such as Nuga Castellana, Stephouse (Azora), Lucas Fox, iad España, Clemència Peris and Lubristil, covering sectors from real estate and jewellery to ophthalmological products. Their approach centers on combining strategy consulting with technology implementation, positioning themselves as a partner for companies undergoing digital transformation. The agency's service range spans digital consultancy (audits, strategy definition, training and ongoing support), AI-driven digital marketing (traffic acquisition through paid media and SEO, CRM and marketing automation, analytics and CRO), and AI solutions (generative AI, AI analytics, AI automation, and AI agents). Web and e-commerce development is also part of their offering, with Shopify listed as a specific technology focus. Documented project work includes designing lead-conversion strategies for real estate occupancy, building centralized systems for lead assignment and tracking, and implementing omnichannel strategies for retail clients. For a product in the ophthalmology sector, they specifically handled web technology strategy and SEO implementation. Their stated working method emphasizes pairing technological solutions with attention to client relationships, structuring engagements around both measurable results and direct collaboration with in-house teams.