Optima Graphic Design

Founded in 1995 and based in Lincoln, Optima Graphic Design is a multi-disciplinary studio combining brand strategy, graphic design, web development and digital marketing under one small team of 1-10 people. Its client base ranges from local Lincolnshire organisations to international bodies, spanning sectors such as construction, food and drink, humanitarian reporting, corporate publishing and R&D. The agency describes working as an extension of clients' own teams, building close partnerships to understand specific markets and challenges before developing brand stories and campaigns. Services described on the website include brand identity, print and digital design, and UX design, alongside responsive web development built on platforms such as WordPress, Shopify and ExpressionEngine, with attention to accessibility. Digital marketing offerings cover search engine optimisation, search and social media advertising, content marketing and email marketing. Project examples referenced include a corporate magazine for a multi-site European company, a brand strategy for a regional R&D hub, a reporting project for a humanitarian mine-action organisation, and website and branding work for labelling, gin and snack-food businesses. The agency positions its process around combining campaign strategy, design and technical development with project management and planning, aiming to produce brand experiences carried consistently across multiple channels and touchpoints.