Origin Web Solutions

Based in Sydney, Origin Web Solutions is a small growth practice (team of 1-10, founded 2016) focused specifically on ecommerce brands, including Shopify retailers such as a premium fishing tackle retailer it has worked with. Rather than positioning itself as a generalist marketing agency, it frames its work around three pillars — AI search visibility, automation, and measurement — layered on top of more traditional SEO, paid media and web design foundations. A notable feature of its approach is that it operates its own Shopify stores, including a commercial kitchen appliances store with thousands of SKUs, using them as a testbed for content, SEO and measurement tactics before applying them to client accounts. Concretely, its services include AI Search Optimisation (GEO), aimed at getting brands cited by tools like ChatGPT, Google AI Overviews, Perplexity and Gemini; AI automation and agent-building for running ecommerce operations tasks; and server-side measurement and analytics intended to maintain ad-spend attribution after the deprecation of cookie-based tracking. It also offers a fractional Head of Growth retainer, combining search, paid media, AI and measurement oversight for ecommerce clients, alongside a "Growth Foundations" offering covering technical SEO, paid media strategy and conversion-focused Shopify builds. For prospective clients, entry points are structured as fixed-scope engagements, such as an AI Visibility Audit or an AI Automation Sprint, before moving into longer engagements.