ORIGO Agency for Communication

Based in Leipzig, ORIGO Agentur für Marketing GmbH has operated since 2010 from offices at Neumarkt in the city centre. The team, comprising up to ten people, works as a full-service marketing agency for companies and brands seeking integrated communication rather than isolated campaigns, describing its approach as connecting classic advertising, public relations and online communication so the disciplines reinforce one another. The agency's stated service areas fall into three groups. Under classical advertising it lists marketing consulting, brand positioning, strategy and market analysis, marketing communication, campaigns, corporate design, communication design, direct marketing, sales promotion, promotions, video and photo production. Its public relations offering covers conception, press work, product PR, editorial writing, blogger relations, corporate communication and corporate publishing. Online marketing services include screen design, responsive web design, web development, online shops, social media consulting, influencer marketing, newsletter systems, portals and intranets, content management systems, and search engine optimization. ORIGO describes its method as starting with in-depth research into a brand's or product's origin before developing an idea meant to stand out, then building an integrated concept that unifies channels, target groups and messages while monitoring market and competitor developments, applying a marketing mix that can include print ads, out-of-home media, radio, TV, cinema advertising, guerrilla and below-the-line marketing, and mailings.