Orphmedia

Founded by Peter Orphanos in New York City, Orphmedia works from offices in New York, Los Angeles and London, focusing on luxury hospitality brands. Its client roster includes properties and groups such as St. Regis, Park Hyatt Aviara, LPM Restaurant Group and FAUCHON, alongside boutique hotels and restaurant groups in its three markets. The agency, a small team of 1-10 people, has produced a body of work recognized with a Webby Award and describes itself as serving hotels, restaurants, food brands and other hospitality-adjacent businesses looking to build direct-booking channels rather than rely on third-party platforms. Declared services span search engine optimization, social media marketing and branding, delivered alongside website design and development for hotels, restaurants and event spaces. Projects reportedly begin with a strategy phase — competitive landscape review, an audit of the client's existing digital presence, and mapping of the guest journey from initial search to confirmed booking — before any design work starts. The technical stack described includes AI-powered chatbots trained on individual properties, headless CMS setups for real-time content updates, booking engine integrations, and SEO architecture aimed specifically at outranking online travel agencies in search results. The agency also offers an ongoing management service called ORPHCARE, positioned as an AI-run back-office function, plus broader digital marketing, content and production, and mobile app work under its stated service list.