OTW

Operating from offices in Stockholm, Göteborg and Malmö, OTW is a creative and content agency that works across the Swedish market and describes production experience in numerous countries. Its client roster includes established Nordic and international brands such as Volvo, IKEA, PostNord, Röda Korset, Lidl Sverige, Åhléns, Trelleborg, Göteborg Energi, ACO, Volvo Trucks, Catena and GB Glace, spanning retail, industry, logistics, energy and consumer goods sectors. The agency frames its work around storytelling intended to engage audiences, build brand loyalty and support long-term communication goals for its clients. Services described on the website include strategy development, campaign and concept creation, content production, social-first content, film and TV production, and both internal and external communication work. OTW also runs a "Mixhouse" offering and has taken on roles as social media agency for clients, including managing influencer and ambassador collaborations. Specific projects mentioned include magazine and digital hub production for Trelleborg, social media content for ACO and Åhléns, and production and live broadcast work for the ELLE-galan event. The agency states it applies generative AI within its content process while keeping human storytelling central, and it references internal expertise areas covering accessibility, GDPR, advertising ethics (ARU/VARU) and copyright/AI-related questions. OTW is a member of Komm! and the Content Marketing Association, and states it follows Sveriges Annonsörers Effektsystem for measuring communication effect alongside ICC guidelines for responsible marketing.