Outlier Limited

Based at Platform94 in Galway, Outlier is a brand development and design studio founded in 2013 that works with sports clubs, schools, national schemes, food and drink producers, and growing companies across Ireland and beyond. Clients named on the site include Galway United F.C., Connacht Rugby, Welltel, and Acres CP, spanning sport, education, property, and food sectors, alongside international NGO work referenced through partners such as GOAL, CROI, and Temple Street. The studio operates as a small team, keeping strategy, identity, web, and campaign work in-house so that different brand touchpoints stay consistent. Services cover brand strategy and identity, web design, UX/UI for websites and apps, and marketing campaigns with content creation, alongside SEO, PPC, and wider digital strategy. The stated approach begins with a workshop-based strategy phase to prioritise which campaigns matter most, followed by design and build work carried out internally rather than outsourced. UX/UI work is framed around simplifying how people access information across sites and apps. Two specialist divisions extend the core studio: Outlier Eco, focused on environmental and agri-environmental communications, and Outlier AI, working on applied AI and human-in-the-loop creative systems. The agency also offers a free brand audit as an entry point for prospective clients, and describes its project history as including both new brand launches and rebrands for longer-established organisations.