OwnLocal

Based in Austin, Texas, OwnLocal works with local media companies rather than end-market advertisers directly, positioning itself as a technology partner for newspapers and similar publishers looking to extend their advertising business into digital channels. The team is small, sized at 1-10, and focuses on a specific niche: helping local media businesses power their own digital advertising services for their advertiser clients. The core of OwnLocal's offering is an automated platform that converts traditional print ads into digital marketing campaigns. This automation takes existing print ad creative and reformats it into responsive digital ads suited for different devices, removing the need for media companies to build separate digital campaigns from scratch. Alongside the ad conversion tool, OwnLocal provides analytics and reporting so that local media companies can track how the converted campaigns are performing and adjust them accordingly. The platform also includes automated workflows designed to reduce the manual work involved in managing and launching these digital campaigns. Declared service areas include search engine optimization and digital strategy, delivered through this print-to-digital conversion technology rather than through traditional client-facing marketing consultancy. The company can be reached through its Austin office at 205 W 9th St.