PACT

In Sheung Wan, Hong Kong, PACT operates as a small communications business focused on the Asia-Pacific region, with a branch recently established in Singapore. Founded in 2018 by Neil Chowings and Rose Colledge, the company grew out of an earlier employer branding and internal communications business the pair launched in Hong Kong in 2008, which partnered with banking and professional services organisations before being acquired by a UK outsourcing group in 2015. PACT works with companies across sectors, helping them connect what they promise to customers with how employees experience and deliver that promise internally. The agency's stated services span search engine optimization, advertising, branding, content marketing, digital strategy, graphic design, media planning and buying, and print design. Its described areas of work center on employer branding and employee value proposition (EVP), corporate values, customer experience, employee experience, internal communications, marketing communications, recruitment advertising, campus recruitment and HR consulting. The approach is described as result-driven and consultative, aiming to align employee behaviour with customer-facing brand promises so that internal culture and external experience reinforce one another. Rather than treating employer messaging and customer communications as separate disciplines, PACT frames them as connected, working with client teams to help them understand, adopt and deliver on brand commitments both internally and externally, with an emphasis on maintaining long-term client relationships across the region.