Patrick Whitson

Patrick Whitson operates as a freelance web designer and digital marketer based in Mount Morris, Michigan, serving service-based businesses and small eCommerce brands both in Michigan and nationwide. Work is aimed at local areas including Mt. Morris, Clio, and Davison, alongside clients located elsewhere. The practice has been active since 2010, with a stated focus on service-based companies rather than general design work, and an emphasis on functional outcomes over design trends or awards. Services include new website builds and website redesigns, covering site architecture, user experience (UX) and user interface (UI) design, content strategy, mobile-responsive and accessible design. Local digital marketing services are also offered, including local SEO, Google Business Profile optimization, reputation management, geo landing pages, and video creation and distribution. Additional declared services include content marketing, graphic design, logo design, email marketing, and print design. The approach described centers on building websites intended to attract a business's ideal customer and convert visitors into leads or sales, rather than serving purely as informational brochures. Past project examples referenced include a website redesign, a custom-designed site with copy and local SEO for a salon, and an eCommerce design and copy project with an ongoing care plan.