Penal Marketing

Panel Marketing, based in Calgary, Alberta, works specifically with healthcare clinics rather than businesses in general. Its stated coverage extends across Canadian cities including Montreal, Quebec City, Vancouver, Victoria, Edmonton, Winnipeg, Hamilton, Toronto, Ottawa, Halifax, Saskatoon and Thunder Bay, and the agency has extended its services to health clinics in the United States as well. Clients come from a range of healthcare fields: plastic surgery, private health, chiropractic, physiotherapy, optometry, dental, psychology, veterinary and other specialty clinics. The team size is small, in the 1-10 range. The agency's work is organized around three stated goals: attracting new patients, engaging existing ones, and improving the patient experience. For new patient acquisition, it lists Google Ads, Meta Ads, SEO and GEO, direct mail, signage, and referral partner programs. To engage current patients, it describes email campaigns, social media content, educational blogs, and SMS messaging. For patient experience, its listed offerings include workshops, follow-up systems, patient review management, mystery shopping, and patient experience training. Beyond these categories, the declared service list also includes search engine optimization, pay-per-click advertising, marketing strategy, business consulting, and digital strategy, positioning the agency's offering around marketing support tailored to clinic operations rather than general business marketing.