Performa Web

Based in São Paulo, Performa Web works as a full-service digital marketing agency built around four areas: media, consultancy, data and technology. Its structure follows what the agency calls its "4 P's" — People, Processes, Possibilities and Performance — and it presents itself as a partner for businesses seeking to combine productivity, quality and measurable results through digital channels. The agency serves clients across different verticals, including a dedicated line of services for the hospitality sector, and maintains a small team of up to ten people covering strategy, media and technical delivery. The service offering is organized into five pillars. Media management covers sponsored links, social ads, programmatic media, app campaigns, price comparators, marketplace ads, O2O and remarketing, across platforms such as Google, YouTube, LinkedIn, Instagram and Facebook. Inbound marketing combines content production, SEO (including project-based, recurring, e-commerce, local SEO and ASO), email marketing with design and automation, and social media management with content curation, influencer management and analytics. Development includes institutional websites and e-commerce builds, CMS work, API integration, site speed optimization and UX. Business Intelligence covers web analytics, CRO, data automation, site tagging and reporting dashboards for tracking campaign performance. A consultancy and strategy pillar rounds out the offering, addressing digital transformation, omnichannel approaches, media planning and machine learning-based initiatives.