Peter Lead

Peter Lead is a digital marketing agency based in Barcelona, operating with a small team and working directly with businesses looking to improve their visibility on Google and, more recently, on AI platforms such as ChatGPT, Claude and Gemini. The agency positions itself around direct client contact, stating that clients deal with the SEO and SEM specialists themselves rather than through intermediaries or account managers, and it operates without long-term lock-in contracts, offering support via WhatsApp outside standard hours when needed. The service range covers search engine optimization (including local SEO), Google Ads and Meta Ads campaign management, digital strategy, social media, custom web design oriented toward conversion, and web SEO audits. Work is based on market analysis to understand how a business's potential clients search on Google, with strategies built to increase traffic, visibility and sales rather than focusing solely on vanity metrics. The agency reports using a set of 20 to 50 analysis and optimization tools each year, with all data and account access remaining with the client, and progress tracked through real-time dashboards. It also offers an SEO course and publishes a blog. Peter Lead states it has been active for more than 15 years and describes its approach as transparent, explaining each step taken on a project without unnecessary technical jargon.