Phidev

Based in El Paso, Texas, Phidev is a small technology and strategy studio that works with health insurance brokers, cultural consumer brands, and other businesses looking for custom technology rather than off-the-shelf tools. The studio has worked with brands such as Jarritos, Texas Medical Care Plans, Tousled Beauty Studio, Dermabon, Audisatt, and Western Playland, spanning industries from soda manufacturing and beauty services to health insurance and amusement parks. Its stated approach centers on partnering closely with clients to understand how their business actually operates before designing solutions, rather than applying generic templates. The agency's declared services include custom software development, automation and system integrations, web design and development, AI strategy and implementation, brand and content strategy, and technology strategy and leadership. Described project work includes building Mexico's first automated audit SaaS system for Audisatt in collaboration with the company's accounting expert, developing the Lucky Little Cat product for small businesses and solopreneurs, and providing brand and content strategy alongside software development for Texas Medical Care Plans as it grew from a one-person operation into a larger team. Phidev also describes embedding technology leadership directly into client operations rather than functioning as an outside vendor, and positions its AI work as integration into existing workflows rather than standalone demonstrations or chatbots. The studio additionally publishes written commentary on technology and AI topics through a section of its website.