Phrasing

A small digital marketing team based in Dallas, Texas, Phrasing works primarily with hospitality and eCommerce brands, including hotel groups and resort properties. Founded in 2017, the agency operates with a compact roster of senior-level consultants rather than a layered staff of junior employees, with team members averaging over eight years of experience across disciplines such as paid media, development, search, content, videography and photography. Client relationships span both single projects and longer-term partnerships, with case work covering hotel and resort brands, an automotive dealership, and consumer product companies. Services offered include search engine optimization, digital strategy, pay-per-click advertising, social media marketing, content marketing, conversion optimization, web design and branding. Documented project work illustrates specific applications of these services: organic SEO used to compete in a dense Midtown New York hotel market, local search optimization to extend a hotel's visibility beyond branded and traditional search terms, OTT advertising to introduce a resort portfolio to new guests, paid search targeting for an auto dealership aimed at reducing costs by focusing on areas competitors overlooked, user-generated content creation and optimization to build social media reach for a dehydration equipment brand, and email marketing built around lead acquisition to lower customer acquisition costs for a luxury brand. Strategies are described as built individually per client rather than drawn from standardized packages.