Pilot Digital Marketing

Founded in 2009 and based in Chicago, Pilot Digital Marketing is a small team, of ten or fewer people, working with businesses that need help growing their online presence through search, paid media, and web development. The agency positions itself as a single point of contact for clients rather than a specialist boutique, covering SEO, PPC, web development, and analytics under one roof. Its client base includes standard businesses as well as organizations with specific compliance needs, such as HIPAA-regulated entities, and it also runs a pro-bono initiative called Do Good By, offering six months of free SEO and PPC services to nonprofit organizations twice a year. Services described include holistic SEO covering technical SEO, local SEO, conversion rate optimization, and content marketing, alongside a newer AI Search Optimization offering that audits how AI models perceive a business and provides strategies to improve discoverability in AI-driven search. On the paid media side, the agency manages campaigns through Google Ads (search, display, shopping, YouTube) as well as paid social channels including LinkedIn, Facebook/Meta, Microsoft Bing Ads, and TikTok. Web development centers on custom-built WordPress sites, supported by web accessibility services and managed hosting. Analytics work includes Google Analytics and Tag Manager configuration, server-side and cookieless tracking, call tracking, and custom reporting dashboards, with specialized setups available for HIPAA-compliant analytics and ad tracking. Case studies reference improvements in return on ad spend, nonprofit visibility, and sustained lead growth for a van conversion company.