Piñata Marketing

Based in Málaga, Piñata Marketing works with small businesses, freelancers (autónomos) and larger companies across different sectors, adapting strategies to each client's needs and investment capacity. The agency has more than five years of experience developing digital projects that combine web design, search engine positioning, social media management, corporate identity design and digital advertising. Its stated approach starts with research into the client's competitors and target customer before moving into strategy and execution. The service range covers web design built around selected keyword architecture, so pages are structured to match what users search for on Google, alongside SEO work that begins with an analysis of the website and its keywords to improve rankings. Social media management includes building a monthly content calendar tailored to the business and handling publication timing. For paid media, the agency creates and optimises Google Ads campaigns—including search, Discovery, Shopping, display, Performance Max and remarketing—as well as advertising on Facebook, Instagram and LinkedIn Ads, with campaign strategy designed from the outset to pursue short-term, measurable results. Additional services include corporate image and logo design intended to give a business a consistent brand identity, and content marketing aimed at building engagement and audience over time. The team size is small, in keeping with its positioning as a Málaga-based digital marketing agency serving local and regional businesses.