Pinch Marketing

Working from Toronto, Pinch Marketing focuses on IT B2B partner and channel marketing, supporting OEMs and IT resellers across Canada and the US. The agency positions itself around understanding the tech industry and the vendor/partner relationships that shape it, working with small teams (1-10 people) to act as an extension of a client's existing marketing department, whether that department is fully staffed, working alongside other agencies, or being built from the ground up. It is also noted as an AWS Partner, reflecting its focus on technology vendors and their channel ecosystems. The agency's declared services include Search Engine Optimization, Content Marketing, Video Marketing, Conversion Optimization, Digital Strategy and Marketing Strategy, and its described offerings translate these into channel-specific programs. MDF Campaigns cover strategy through execution, including campaign asset creation, coordination with partners and OEMs, and proof-of-execution documentation. Demand Generation involves end-to-end campaign design intended to generate traffic, capture leads and move them through to conversion. Growth Hacking work centers on implementing and streamlining a client's marketing technology stack. Content services involve producing SEO-optimized material designed to be repurposed into multiple pieces across channels. Pinch Marketing also produces its own content formats, including short video clips and blog material, addressing topics such as marketing experimentation and LinkedIn tactics.