PingPong Digital

Based in London, this agency focuses specifically on connecting brands with Chinese consumers through Chinese digital platforms, with additional offices referenced in the US and Shanghai. Its client base includes universities seeking to drive international student recruitment, with stated activity extending into Southeast Asia, India, Latin America and Africa alongside its core Chinese market work. The team size is small, in the 1-10 range, and the agency positions itself as a specialist in cross-cultural digital communication rather than a generalist marketing provider. Service areas cover social media management on Chinese platforms including WeChat, Weibo, Douyin, RED/XHS and Toutiao, alongside paid media work spanning social media advertising, KOL collaborations, and SEM and programmatic buying. Web and e-commerce capabilities include website development, mobile app development, and e-commerce builds such as WeChat store setup. Additional services listed cover PR strategy and brand strategy, sitting alongside broader offerings in SEO, content marketing, branding and marketing strategy. For the education sector, the agency describes applying digital communication approaches developed through its China-focused work to student recruitment campaigns in other emerging markets, delivered through a dedicated minisite for university clients. The overall service structure is organised around four groupings referenced on its site: social media, paid media, websites/e-commerce, and PR/brand strategy.