Pingwin

Based in Amsterdam, Pingwin is a small online marketing agency working with businesses across various sectors, from start-ups to established companies, on their internet presence. The team positions itself as a fixed point of contact for clients, coordinating campaigns and, for certain specialisms, collaborating with external specialists it works with regularly. Examples referenced on its site include a coaching and training institute it supported from start-up phase through website build and SEO, and a healthcare clinic group for which it managed search rankings across a large set of keywords over several years before the company was acquired. The agency's core offering centres on SEO, covering both content and technical adjustments to improve visibility in search results, alongside Google Ads management by certified specialists, aiming for first-page ad placement within 48 hours of setup. Web design is delivered with an eye toward both findability and conversion, and is complemented by conversion rate optimisation using A/B testing and insights into consumer behaviour. Additional listed services include social media management, hosting and website updates, logo and brand identity design, online reputation management, and email marketing. Pingwin describes its approach as integrated, aligning SEO, SEA, web design and conversion efforts so the different components reinforce one another rather than being handled in isolation.