planinja Consulting GmbH

Based in Cologne, planinja Consulting GmbH is a small online marketing agency working with mid-sized companies (Mittelstand) and brands, as well as non-profit organizations. The team positions itself as an external marketing partner and sparring partner, offering both hands-on implementation and strategic consulting without creating client dependency on the agency. Alongside client work, the agency runs education formats such as workshops, a magazine, eBooks, a newsletter, a podcast, and a Cologne-based AI community ("Prompt People"), aimed at building internal marketing capability at client organizations. The service range covers Search Engine Optimization together with GEO (visibility in AI systems such as ChatGPT), content marketing, digital/online marketing strategy, inbound marketing aimed at reducing dependency on paid channels, marketing automation to streamline repetitive tasks, ecommerce and lead marketing, and social media and community marketing. Performance marketing campaigns are handled in cooperation with specialized partner agencies rather than in-house. AI in marketing is treated as a dedicated strategy area, including toolstack selection and internal know-how building. Client engagements are structured around a proprietary framework referred to as the "APPS-Flipper-Modell," intended to reflect a broader, adapted view of the customer journey. The agency also offers a dedicated online marketing audit and a specific service line for non-profit organizations focused on increasing reach, donations, and supporters. Sustainability communication is listed as a separate specialism, helping organizations make sustainability values and goals visible.