Playheads

Founded in 2012, Playheads operates out of Richmond, in the Vancouver area of British Columbia, with an additional presence in Kelowna. The agency is small, with a team of between one and ten people, and works with businesses across sectors such as hospitality, food and beverage, optometry, and co-working spaces. A distinguishing aspect of its client base is a focus on reaching Chinese communities across Canada, tailoring marketing messages for these audiences while maintaining a brand's broader positioning. Its site is presented in both English and Chinese, reflecting this cross-cultural orientation. In terms of services, Playheads describes three core areas: search engine optimization, social media marketing, and video production. Its SEO work is split between Google Map Local SEO, aimed at improving visibility in local search and driving foot traffic, and global SEO, which involves optimizing content with targeted keywords to build international visibility. Alongside these, the agency offers Chinese Community Marketing, positioned as a way to localize messaging for Chinese-speaking audiences in Canada. Its stated working method follows three stages: strategizing to set direction and align goals, executing across creative, development, and marketing tactics, and optimizing campaigns to adapt to changes in the digital landscape. The agency also references branding and website design work, including logo and website creation, alongside its digital marketing services.