PMX Consulting

Based in Pakistan, PMX Consulting works with manufacturers and SME owner-managers seeking to enter or expand in international markets. The practice centres on the direct export experience of Imtiaz Rastgar, a former CBI Netherlands senior trainer and former head of the Export Development Board, and it positions itself around export strategy, training, and market development rather than domestic marketing work alone. Its client base is described as Pakistani businesses moving from local operations to global trade, spanning sectors reflected in the founder's own background in engineering exports. Services are organised into distinct offerings. Export Consultancy provides direct advisory covering export readiness audits, market selection, distribution strategy, international partner identification, compliance, logistics planning and trade fair support, delivered through paid strategy sessions. The Export Marketing Plan (EMP) is a packaged deliverable combining a seven-section export business plan, a brand book with export-ready visual identity, a responsive and SEO-optimised website, CRM setup on Zoho or HubSpot for managing export pipelines, a verified foreign buyer database, and social media presence built around LinkedIn. Search engine optimisation and social media marketing appear specifically as components within website development and digital presence work rather than as standalone campaigns. Additional training is delivered through the Export Mastery Program, a 14-session online course structured into four modules covering strategy, sales and finance, logistics, and marketing and branding, supplemented by published books aimed at giving SME owners frameworks for international competitiveness.