Point Consultancy

Based in Dubai, Point Consultancy is a small consultancy whose website material centers heavily on market research services for businesses looking to understand the UAE market and beyond. The team works with companies across various industries seeking data-driven insight for investment decisions, feasibility assessments, and brand positioning, with particular attention to the local UAE market alongside a stated capacity to reach a global respondent population. The core of the described work is research methodology rather than digital marketing execution, despite SEO and social media marketing being listed as declared services. Capabilities span qualitative methods (focus group discussions, in-depth interviews, ethnography, mystery shopping, usability testing, diaries, online communities) and quantitative techniques (product placement, central location and hall testing, telephone and online surveys). Data collection is supported by CATI (computer-assisted telephone interviewing), CAPI (computer-assisted personal interviewing), and CAWI (computer-assisted web interviewing), alongside questionnaire design and coding, field audits, and accuracy monitoring. The agency also offers hybrid research combining qualitative and quantitative approaches, secondary desk research, and digital research methods such as online focus groups and digital ethnography. Services extend to feasibility studies and market research solutions intended to support recruitment planning, risk assessment, and industry-specific decision-making for client businesses.