Posittiva

Based in Rio de Janeiro, Posittiva positions itself as part of a wider group of companies (Grupo Posittiva) spanning marketing, sales, technology and human resources, rather than as a standalone agency offering a single service. Within this ecosystem, the Agência Posittiva branch focuses on performance and sales, working with businesses across sectors such as retail, food service, education, pharmaceuticals and personal care, among others mentioned in its client list. The group describes over 30 years operating in the market and more than 1,000 clients served, with an emphasis on integrating marketing and sales activity so that traffic generation, lead handling and commercial follow-through are treated as one connected process rather than separate functions. The described method, called "Método Posittiva," is structured around four stages: generating traffic through channels such as Google Ads, Facebook Ads, SEO and web analytics/BI; producing strategic creative content, including scripts, qualified messaging and layout structuring designed to work with ad algorithms; qualifying leads through segmentation, funnel strategy and behavioral tracking to separate genuine prospects from casual inquiries; and managing the sales pipeline through CRM tools, automations, follow-ups, lead recovery, nurturing and sales dashboards. Beyond SEO, content marketing and social media marketing, the group also lists branding, web development and mobile app development among its declared services, with related companies within the ecosystem handling areas such as website and e-commerce creation, audiovisual production and event experiences.