PR 20/20

Founded in 2005 in Cleveland, Ohio, this agency operated for years under the name PR 20/20 before rebranding as Ready North. It works primarily with manufacturing and industrial companies, professional services firms, and associations, though it takes on clients outside those categories as well, engaging on either an ongoing or project basis. The agency positions itself around business-to-business marketing and sales growth, working exclusively within the HubSpot ecosystem for its digital delivery. Its service offering spans foundational marketing strategy, content marketing, lead generation, website optimization, and reporting, alongside the search engine optimization, market research, public relations, social media marketing, and web development capabilities carried over from its original PR 20/20 positioning. Work is structured around HubSpot's Marketing, Sales, Service, and CMS Hubs, covering onboarding, integrations, and ongoing optimization rather than one-off campaigns. The agency was HubSpot's first agency partner and introduced a Point Pricing model as an alternative to standard agency billing structures. Beyond client services, it runs educational workshops and consulting, publishes guides, templates, and ebooks through a resource center, and maintains a blog covering marketing topics. It also launched a separate company focused on applying AI within marketing practice. Services are described as customized per client, with plans built around each business's specific growth challenges rather than a fixed package.