PR4Lawyers

Based in New York and organized around a single client type, this agency works exclusively with law firms, serving practices such as personal injury, elder law and estate planning, divorce and family law, social security disability, criminal and traffic law, employment law, real estate law, bankruptcy, and business and corporate law, as well as larger general-practice firms. The team is small, in the 1-10 range, and positions itself as attorney-led, drawing on legal-industry knowledge of bar advertising rules and ethics alongside marketing experience built over two decades of work with law firms of varying sizes and budgets. Services cover strategy, branding, website development, content creation, advertising, social media, client nurturing, and public relations. Website work is built to be mobile-friendly and ADA-compliant, designed to rank in search engines and respond to AI-driven queries, with calls to action aimed at lead generation. Advertising spans Google search, display, video and remarketing, social platforms including Meta, LinkedIn and TikTok, streaming services such as Hulu, Disney and Prime, and traditional channels like broadcast TV, radio, print and direct mail. Content creation draws on attorneys and marketing staff to produce material for websites, media, social channels, YouTube, newsletters, webinars and podcasts. Client nurturing includes review generation, firm brochures, newsletters and client alerts, while public relations work covers media outreach, press releases, community involvement and reputation management. Engagements are typically structured month-to-month with guaranteed minimum hours and customized reporting to track campaign performance.