Pragmativa Marketing

Based in the Palermo district of Buenos Aires, Pragmativa Marketing describes itself as the first B2B digital agency in Argentina, working with more than 15 years of experience supporting business-to-business companies across Latin America and Spain. Its client base spans manufacturers, professional services firms and IT solution providers, and the agency's stated focus is helping B2B companies build sales pipeline through digital channels rather than general consumer marketing. The team size is small, listed at 1-10 people, and the company has worked with over 150 clients across Argentina, Latin America, Spain, the United States and Mexico. The agency's declared work covers demand generation through SEO, AEO, SEM, social ads and online advertising, combined with inbound and outbound marketing campaigns, account-based marketing, social selling and database marketing, aimed at producing MQLs, SQLs and commercial meetings. It also produces content and design assets specific to B2B contexts, including websites, landing pages, microsites, newsletters, blog articles, whitepapers, technical sheets, videos, infographics, sales presentations and case studies. Beyond campaign execution, Pragmativa offers training and mentoring for commercial teams, covering inbound marketing, account-based marketing, social selling, LinkedIn Sales Navigator prospecting, consultative selling processes, opportunity qualification and time management. The stated working model runs from initial strategy definition in the client's office through to campaign execution intended to result in meetings with the client's own prospective customers.