Primary Position

Founded in 2005, Primary Position is a small SEO and PPC agency based in New York City, working with both US and international clients across B2B and B2C sectors. Its stated focus includes difficult SEO projects, B2B technology, and support work for other SEO and PPC agencies, alongside verticals such as healthcare recruitment, finance, travel and tourism, and property. The team is led by David Quaid, described as an in-house SEO expert with experience in the search field dating back to 2002. The agency's core services cover search engine optimization, search engine marketing, and pay-per-click advertising, typically delivered through a blended approach that combines paid advertising with organic SEO. Work begins with a search engine marketing plan tailored to a client's visibility goals, followed by digital strategy development intended to identify which platforms to prioritize and how to approach each one. Additional areas of expertise mentioned include inbound marketing built around content-driven strategies, brand management, and reputation management. The agency also references off-page SEO and localisation as areas of particular knowledge. Engagements are framed around return on investment, with campaign metrics agreed upon in advance and reviewed against results. Primary Position operates as a small team, with services aimed at businesses seeking targeted, campaign-specific search marketing support rather than broad, generalist digital marketing packages.