Propellant Media

Operating from Atlanta with an additional office in Charlotte, this agency works with agencies and brands seeking omnichannel digital marketing built around location data and audience targeting. Its client base spans white-label partnerships with advertising agencies and media groups, alongside sectors such as political and advocacy organizations, business-to-business companies, government, and franchises or retailers. Engagements are structured either as direct client pricing or white-label/reseller arrangements for other agencies looking to add these capabilities to their own offerings. The service set centers on geofencing marketing, including Facebook/Instagram geofencing, addressable (household) geofencing, and OTT/CTV advertising, supported by programmatic display, native, video, and audio buying across more than 25 ad exchanges, plus keyword search retargeting and event/conversion zone targeting. Data-driven tools underpinning these campaigns include audience curation, CRM retargeting, lookalike modeling, foot traffic monitoring, CRM data/lead integration, and analytics and reporting via Google Tag Management. Beyond geofencing, the agency offers search engine optimization (technical SEO, local SEO, content marketing strategy, and link building), Google Ads/PPC management (audits, AdWords restructuring, Google Shopping, and conversion optimization), and paid social advertising on Facebook, Instagram, LinkedIn, and Snapchat. It also provides omnichannel site retargeting and marketing, along with a partner program, pricing calculators for CPM margin and impressions, and a client analytics dashboard for reporting on campaign performance.