Propellernet

Based in Brighton, Propellernet is a digital marketing agency working with brands across sectors including travel, ecommerce, charity, finance, health and beauty, and automotive. It is structured around search, storytelling and strategy, positioning itself as a certified B Corp with a stated focus on people and planet alongside commercial results. The agency has a documented history of early moves in the industry, including hiring PRs for link-building in 2009, launching Answerthepublic.com in 2014, developing a Search Listening offering in 2020, and becoming one of the earlier B Corps in digital marketing in 2021. Services are organised around SEO and technical search, digital PR, content strategy and insight, paid media, ATL media and analytics. The SEO work covers technical optimisation, content and authority building aimed at both traditional search engines and AI-driven discovery tools such as Google's AI Overviews and ChatGPT. Digital PR is delivered through media campaigns and activations designed to earn coverage and links, combining creativity with data and search insight. Paid media spans search, social, shopping and programmatic channels, with planning and optimisation intended to connect campaigns for return on investment. The agency has also built proprietary tools, including Ebb, a tool for tracking brand citations and visibility within AI-generated search responses, used alongside client work to benchmark competitors and identify optimisation priorities. Client work referenced includes paid media, digital PR and organic growth campaigns across sectors such as pet welfare, retail, automotive classifieds and consumer electronics.