Prospa

Based in Salford, Prospa Media is a digital marketing agency focused specifically on ecommerce brands, working across sectors including beauty and cosmetics, fashion and apparel, food and beverage, consumer goods, homeware and health and wellness. The team, sized at 1-10 with a stated 30+ employees and over 40 clients, positions itself around combining marketing execution with financial discipline, aiming to scale online retail brands profitably rather than pursue short-term revenue spikes. Client case studies referenced on the site span fashion, homeware, beauty and food and beverage brands, indicating a client base concentrated in direct-to-consumer retail. Services centre on three areas: paid social, paid search and retention marketing. Paid social work covers Meta, Pinterest, Snapchat and TikTok, building and scaling ad systems intended to drive profitable customer acquisition through a mix of creative and performance data. Paid search activity runs through Google Ads and YouTube Ads, with stated aims of protecting margin, optimising acquisition costs and improving return on ad spend. Retention services include email marketing, SMS marketing, loyalty programmes and subscription mechanics, designed to increase customer lifetime value and repeat purchase rates. Case studies listed cover outcomes such as increases in net profit, contribution margin and reductions in customer acquisition cost, alongside conversion optimisation work. The agency also publishes a blog and a weekly podcast covering ecommerce marketing topics, including subjects such as A/B testing and ecommerce audits.