Prospero

Based in Munich, at Müllerstr. 27, Prospero is a communications agency focused on B2B public relations, working with clients described as world market leaders across trade and specialist industries. Founded to serve business-to-business companies, the agency has been active in this field for more than 25 years, positioning press and trade media work as a route to visibility and new customer acquisition rather than a purely marketing-driven exercise. Team size is small, between one and ten people, with each client assigned a personal point of contact intended to keep communication channels short. The agency's declared services span search engine optimization, public relations and event management, with public relations built around what it calls the Prospero PR method and a focus on trade press ("Fachpresse") placements alongside general press coverage. Work is illustrated through published articles placed in outlets such as datacenter-insider.de, tga-fachplaner.de and maschinenmarkt.vogel.de, indicating an emphasis on securing coverage in industry-specific and technical publications. The agency also maintains a blog addressing topics such as AI visibility, zero-click search behavior in B2B contexts, and the impact of generative AI on communications, reflecting an interest in adapting press and content strategy to changing search and discovery patterns. Prospective clients are offered an initial strategy conversation and a PR check as an entry point before engagement.