Proud North Communications Inc.

Proud North Communications Inc. is a Canada-based practice working exclusively within the property and casualty (P&C) insurance industry, founded by Gloria Cilliers, a journalist with more than 24 years of professional writing experience and over a decade covering Canadian P&C insurance media. The agency serves insurance leaders and businesses looking to build credibility, visibility, and trust with both human audiences and AI search systems, positioning itself as a specialist partner rather than a generalist content shop. With a team of 1-10, it operates as a founder-led operation focused on a single vertical. Its service offerings fall into three areas: thought leadership, content and copywriting, and communications/content strategy. Thought leadership work includes LinkedIn thought leadership, executive visibility strategy, voice capture and content creation, long-form thought leadership pieces, and speechwriting and media support. Writing services cover blogs and articles, newsletters, e-books and whitepapers, trade media and trade show contributions, social media content, and marketing content, all researched, fact-checked, and written on-brand. Strategy and communications services include communications strategy, content strategy and editorial calendars, change management communications, press releases and thought-leader advertorials, and AI search/SEO-driven content strategy aimed at helping insurance businesses maintain visibility and citability as search shifts toward AI-driven results.