PRUnderground.com

Based in San Rafael, California, PRUnderground.com operates as a press release distribution platform rather than a traditional agency, serving businesses, small companies, and organizations that need to publish news without engaging a retainer-based PR firm. The company has been distributing releases since 2010 and positions itself as an alternative to both costly PR retainers and time-consuming do-it-yourself distribution, working with clients ranging from single-release small businesses to those managing multiple brands or client accounts through organized newsrooms. The core service is press release distribution to a network of 300+ outlets, including national outlets such as Yahoo Finance, MarketWatch, and the PRNewswire/Cision network, alongside regional and local news sites and platforms like DigitalJournal and Financial Content. The process runs in three steps: clients submit or upload a draft and select a plan and distribution date, an editorial team reviews the release for compliance, and the release is published within one business day. After publication, clients can track pickups in real time through a dashboard showing each outlet and permalink, with a downloadable coverage report available once distribution is complete. Pricing is structured as a one-time basic distribution starting at $74.99 per release, or as a subscription model starting at $69.99 per month for accounts requiring between one and thirty releases monthly. The declared service scope also includes search engine optimization and social media marketing alongside the core distribution offering.