Puretech Digital Inc.

Operating from Mumbai, with an additional base in Kolkata, Puretech Digital Inc. is now part of the Genesis group of companies and positions itself as a full-funnel digital marketing agency. The agency works across verticals rather than a single industry niche, and its published work references clients in banking and financial services, including campaigns for Bank of Baroda and video content for HDFC Securities. It presents its approach as starting from strategic questions of why, who and how before building out specific marketing tactics, aiming to connect creative output with measurable business outcomes such as ROI, lead quality and growth. The agency's declared service lines cover Search Engine Optimization, Digital Strategy, Pay Per Click, Content Marketing and Social Media Marketing. On its website, SEO work is described under "Organic Growth Marketing," covering both on-site and off-site optimisation, while paid media falls under "Performance Marketing." Additional capabilities described include Marketing Automation and CRM, Creative Solutions (branded as REVUP), Data & Analytics, and production across film, TV, print, events and offline activations. The agency frames its process as blending creativity with data and storytelling with performance, and it has received recognition at industry award programmes, including DigiXX Summit Awards, Inkspell Awards and Maverick Awards, for search marketing, social media and video content campaigns. Content on its site is organised to show case studies and client work alongside these service categories.