Purple Frog

Purple Frog, based in Syracuse, New York, is a small performance marketing agency serving SMBs in professional services, financial services, and B2B SaaS. Its declared focus verticals include law firms (personal injury, estate, business, family), financial services (RIAs, 1031 exchanges, DST, wealth advisory), mid-market and vertical B2B SaaS, healthcare and fertility practices, premium e-commerce/DTC retail, and independent insurance (P&C, commercial, specialty lines). The team is small (1-10 people) and is led by founder Bob Clary, described as having two decades of experience in performance marketing. The agency organizes its work around three core services rather than a broad menu: "Get Found," which covers AI answer engine optimization (AEO/GEO), technical and on-page SEO, brand sentiment monitoring, and real-time search visibility tracking; "Get Leads," which involves paid media management across Google Ads, Performance Max, Meta, and LinkedIn, plus outbound lead-generation sequences and conversion tracking/attribution, managed and optimized on a weekly basis; and "Get Content," which produces AI-assisted, human-edited ad copy across multiple platforms, landing page variations, email sequences, and long-form or thought-leadership content. Purple Frog also offers a free audit product, in which a strategist reviews a business against multiple competitors, assigns an AI readiness score from 1 to 100, and delivers a 90-day implementation roadmap with channel-based ROI projections.