PushFire

Based in Katy, Texas, PushFire is a small agency, founded in 2009, that works with established seven-figure businesses through lower-middle-market and private-equity-backed companies, as well as enterprise teams seeking an independent audit of their marketing measurement. Engagements range from running a client's entire marketing system to supplementing an existing internal team with senior capacity, specialist depth, or infrastructure the client does not want to build in-house. Client history referenced on the site includes a national retailer and companies in litigation-related media coverage, along with paid-media work such as an online retailer whose monthly revenue and reported ROAS increased over a multi-year engagement. The agency organizes its work into six connected practices: paid media, search (including technical SEO, content, authority development, and visibility in AI-assisted answer engines), website design and conversion optimization, CRM and marketing automation, attribution engineering, and reputation and earned coverage. Websites are built with CRM integration from the outset rather than added afterward, and paid campaigns are measured against the same account records used elsewhere in the system so results reconcile to inquiries, opportunities, or revenue. Attribution work connects campaign, call, website, CRM, and offline data into reporting intended to withstand leadership scrutiny, with sources, periods, populations, and counting methods disclosed and limitations kept visible. AI tools support research, analysis, monitoring, and automation across the practices, while material decisions remain subject to senior review.