Rabbit Rank

Rabbit Rank is a small SEO and digital marketing team based in Austin, Texas, working with businesses across a range of industries rather than one narrow niche. Alongside standard search engine optimization, the agency positions itself around a newer specialism it calls Answer Engine Optimization (AEO), aimed at getting brands cited by AI systems such as ChatGPT, Gemini, Claude, and Perplexity, in addition to conventional Google rankings. Its client base is described as spanning many industries and geographies, and the agency also runs a vertical offering built specifically for Austin-area law firms, referencing Texas Bar advertising compliance and local 3-pack visibility. The service list covers core SEO, content marketing, link building, listicle placements aimed at "best of" shortlists used by buyers and AI tools, analytics and reporting through dashboards, and specialized tracks including local SEO, e-commerce SEO, penalty recovery, and press release SEO for authority building. The AEO practice itself is described as using structured data, entity optimization, and AI-visibility strategies to help brands surface inside AI-generated answers rather than only in traditional search results. Content work is framed around editorial systems built to match buyer intent, while press release distribution is used to secure coverage and citation signals across outlets. Reporting is delivered through what the agency describes as real-time dashboards intended to track attributable outcomes rather than vanity metrics. Engagements can be built around a single service or combined into a broader stack depending on client goals.